We provide specialty produce from Japan and overseas to customers in Japan and overseas, including TV, catalog, and internet shopping services, supermarkets, and restaurants. We plan and develop products and provide services through a variety of approaches based on concepts such as delicious taste, ease of eating, sense of luxury, and health, in our aim to be a “Food Entertainer.”

• Main businesses

  Developing new business partners for manufacturers (trade fairs, other shopping sites) and negotiating prices on their behalf; visiting manufacturers, making product proposals, and ascertaining product specifications (formulas, manufacturing processes, risks, etc.); ascertaining information about product manufacture and shipment and planning through manufacturing plant inspections, guidance, improvements, and confirmation of production and shipping capacities; presentation of planned products to valued customers, including distance selling businesses, supermarkets, restaurants, and overseas customers; general presentation and sales support, including sales floor design, product photography, and video production.

International Business

Leveraging the international contacts that we have cultivated over many years, we procure from overseas sources and sell to overseas markets. In the area of exports in particular, we have taken full advantage of FUYOU’s domestic network to develop brands, which has allowed us to maintain a leading market share for over a decade. Thanks to our proactive research of overseas markets in recent years, we have been increasing our export volumes every year. We will continue these efforts with a view to the expansion of our international business.

• Details

  In imports, our people travel the world to work on product development and buying in various locations. We handle documentation requirements and the various import procedures on behalf of our customers and provide thorough product creation and quality control services that align with their needs.

• Other

  We manage quality control according to Japanese legislation and the laws and regulations of the other countries involved, keeping in mind our mission of delivering safety and reliability from Japan to the world.

Domestic Business

We sell a wide variety of products, ranging from consumer goods to various raw materials for processing plants, and manage, develop, and source products that are tailored to individual sales scenarios. In recent times, we are also sourcing and selling high-quality raw materials used in chemical products. We also develop price-driven products and ensure stable supply for regional large-scale retailers. In addition, we collaborate with seafood and livestock processing companies to develop high-quality products in limited quantities.

• Details

  Procurement and sales of food products. Sourcing and sales of various seafood ingredients. Product development and sale of products based on product development requests from customers.

• Other

  From product development to sales of products tailored to increasingly diverse customer needs.

Quality Control Department

The aim of the Quality Control Department is to ensure product quality and stable supply so that we may deliver safe, reliable products of high quality to our customers. We also offer product manufacturing support for companies that are considering the provision of products themselves.

• Details

  · We conduct comprehensive reviews of product based on the relevant laws, including the Food Labeling Act and the Act against Unjustifiable Premiums and Misleading Representations, to ensure that the products, advertising, and other aspects meet legal standards.
  · We have developed our own factory audit standards based on HACCP (Hazard Analysis and Critical Control Points), which we use to conduct audits and provide guidance, traveling to factories throughout Japan and overseas. We also accommodate factory audits using the standards of companies to which we supply products.
  · We communicate information about food hygiene and other relevant topics to relevant companies.

• Other

  The operations of the Quality Control Department are handled by staff with expert knowledge.

Logistics Management Department

“To secure products at their most delicious and deliver them to our customers.” To fulfill this mission, we travel personally to shipment locations all over Japan to check on-site conditions and provide guidance to shipment personnel. For direct-sale products, to prevent the external leaking of personal information, we have developed a Delivery Slip Handling Procedure Checklist based on the guidelines for protection of personal information in mail-order businesses, and we conduct regular audits of such handling. We share information with the Quality Control Department and conduct traceability management to track which customers are receiving the shipped products. To ensure that products are delivered to customers within the deadline, we confirm production and shipment schedules with the individual shipment locations.

• Details

  To avoid trouble during transport, we collaborate with the No. 1 Sales Department and the Quality Control Department to check and advise on packaging improvements prior to sale, inspect products prior to shipment, and make final confirmation that products are being produced and shipped in accordance with the relevant standards. In the management of personal information, we have appointed a personal information management officer who conducts appropriate management and works to prevent external leaks of such information. We conduct regular audits of personal information management using the Delivery Slip Handling Procedure Checklist based on the guidelines for protection of personal information, inspect shipment worksites and provide guidance to management officers, and check whether personal information is being managed appropriately. With centralized management of the schedule from receipt of orders to shipment and strict adherence to deadlines, we ensure that our customers receive the products that they ordered within the promised delivery timeframe. We also manage traceability to track which customers have received the shipped products, and to avoid trouble during transport, we check and advise on improvements to packaging prior to sale, inspect products prior to shipment, and make final confirmation that products are being produced and shipped in accordance with the relevant standards.

Food Coordination Business Division

To convey the characteristics of products more deliciously, more beautifully, and more accurately and to bring sincere delight to many customers, we make proposals for the expansion of product sales through a range of channels, including television, internet, radio, advertising, and catalogs. We also plan, produce, and develop various sales promotion media, assisting our customers with comprehensive design and coordination from a media-mix perspective.

• Details

  1. Fully equipped photography studio
  Our photography studio is fully equipped with the latest full-size cameras and studio lighting equipment for creating a variety of light effects. Dishes prepared and styled by our food specialists (food “coordinators”) can be photographed to “pop” and capture the mouthwatering, just-made goodness of the food in our own studio. We are able to accommodate a wide range of shoots, including for websites and e-commerce.

  2. Food preparation for TV and radio shopping shows
  We offer on-site food preparation by food specialists, direction of videos to showcase just-made food, and food styling.

  3. Recipe development
  We develop original recipes that incorporate product characteristics. Recipe development is conducted from various angles by food specialists, registered dietitians, and nutritionists.

  4. Attached kitchen studio
  Our spacious kitchen studio attached to the photography studio is fully equipped with refrigerator-freezers and various types of cutlery. Here, we are able to provide food photography and proposals. An extensive range of tablecloths, placemats, and tableware in Japanese, Western, and Chinese styles enables proposals of a wide variety of scenes.